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Course Code: IDC4UP

Implement basic marketing skills such as target marketing, promotions and segmentation. Learn about sponsorship and event marketing, sponsorship proposals and sports and entertainment marketing plans. Be introduced to a variety of instructional strategies such as computer/technology applications, event planning, real and/or simulated occupational experiences and projects. Produce and market activities for athletic and entertainment programs at ACI. Develop a plan to increase attendance and support for athletic and entertainment (music and theater) functions.